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Herding Minnows
It’s amazing what kids can teach you. Even about marketing. While at my annual family reunion this year, I found myself watching my niece, nephews, and own kids catch minnows. At first, someone was...
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The Extra Mile
While driving the other day I passed a sign that almost made me stop my car and go back and read it again. The sign read, “Go the extra mile. It’s never crowded.” I couldn’t help but smile at it’s...
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Out-&-Out Marketing Forum
We can all agree that there are many resources out there today that help businesses succeed. If you are a CEO or business owner, you can attend a CEO Round Table. If you happen to be in Human...
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The Change Up
A pitcher’s best defense, in my opinion, is the change up pitch. It allows the pitcher to control the batter and therefore the game. It carries an element of surprise, which keeps the batter in...
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The Inbox: Managing Your Credibility
On any given day, how many emails would you say that you receive? What percentage of those do you respond to? What is your average response time? How do you choose which to respond to? With...
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Word of Mouth Marketing
If money were no object marketing would be quite easy. We would spend, and spend a lot, to ensure that every person in our target market heard our message. Unfortunately, in most cases this is...
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Credible Validity
It is so energizing to me to go to a meeting and walk out afterwards with a plethora of thoughts and ideas. Each week, at our Out-&-Out Marketing Forum, it inevitably happens. This burst of...
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Epicenters of Influence
How many people are in your company or organization? What about your specific department? How many people within your department do what you do? The smaller the company the smaller a department. But...
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Increasing Your Marketing ROI
We have all heard of the acronym “ROI” which stands for “Return on Investment.” ROI is a means to determine the performance of anything you invest time, money, or energy into. When it comes to...
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Net Promoter Score
How many of you have been asked to complete a survey before? Did you actually fill it out? Were you honest with your answers? Many times companies and organizations are looking for feedback to help...
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Where’s Waldo?
It is so incredibly easy to say and believe that anyone and everyone is a potential customer, regardless of whether you are working in the B2B or B2C field. Our tendency is to never limit those our...
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Watering Holes
We are all guilty of making assumptions. We can mistakenly believe that others think and feel the same as we do. I’ve done it myself. I love asparagus so my kids should eat it at dinner too, right?...
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The Art of Persuasion
Twice this week the topic of persuasion came up. The first time was during a conversation with one of my referral partners. He was updating me on the proposals he had received for his new business....
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Deceptively Simple
Here is a list of the top 8 reasons why marketing is deceptively simple: A little can go a long way: Writing a few social media posts each week will help to build your visibility. It doesn’t require...
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Content Marketing
There are words that can insinuate a lot of work: Spring Cleaning Taxes Holding a fundraiser Preparing Thanksgiving dinner Wedding planning Moving Content Marketing Interestingly, content marketing is...
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Your Marketing Plumb Line
A plumb line is typically used in construction or surveying to determine if a structure is truly vertical. It is an easy yet necessary test to ensure the long-term stability, safety, and use of the...
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The Content Chameleon
Words in general don’t create stress or angst, but many times I find that words, as it relates to marketing a person or a business, can be. When people hear the words “content marketing” I see a...
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Your “Monkey Paw”
One would argue that no matter what you role is in any company, one of your primary responsibilities is to always promote the brand to those on the outside. Each of us interacts in some what with the...
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